Rogue is a small revolution, which expresses itself through handcrafted Ales, Porters, Stouts, Lagers and Spirits, and this is the way we conduct our business. The spirit of the Rogue brand, even the name, suggests doing things differently, a desire and a willingness to change the status quo. A Rogue Ale, Porter, Stout, Lager or Spirit is crafted to give it unique character, innovative in its makeup and brewing, a process that has not compromised quality. We believe if a Rogue Ale, Porter, Stout, Lager or Spirit cannot be all of these things, it should not be made at all.
We do what we do to become a meaningful industry leader through the products we create and by building an organization that is successful without being big, bureaucratic, or common. To be a leader doesn’t mean you have to be the biggest. The best leaders lead by example and by doing things the right way, even if it means going against the grain. Rogue will stand up to the big guy trying to bully his way into whatever business or territory he wants. Rogue will be David, only this David doesn’t really care if the stone hits the giant or not. Just the idea of throwing the stone is exciting. We make products for the connoisseur, the entrepreneur, and the revolutionist.
Over time Rogue has developed principles to guide what it considers to be a revolution in fermentation. The principles start with six statements known as Rogue’s “Fundamental Agreement.”